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YMCA of Greater Seattle

Major YMCA drives engagement with an Open Y website

The YMCA of Greater Seattle fosters healthy living habits, and a strong sense of community in the Greater Seattle region through its 14 branches. YMCA of Greater Seattle is one of the key players in the Open Y community. We worked with the YMCA to digitally transform their membership experience, starting with Open Y migration. We also improved Group Exercise schedules, streamlined the program registration process. We are thrilled to have an excellent partnership that makes digital transformation possible for the YMCA of Greater Seattle as well as for the marvelous Open Y community.

The YMCA of Greater Seattle fosters healthy living habits, and a strong sense of community in the Greater Seattle region through its 14 branches. The goal of the YMCA of Greater Seattle is to provide an excellent customer experience to all members and prospective members that visit its website, seattleymca.org.

Open Y migration

The YMCA of Greater Seattle (YGS) was one of the original Ys to support and adopt Open Y to manage its online presence. After initial adoption, however, YGS did not stay current with Open Y releases, and, after nearly two years, YGS deviated significantly from the Open Y project. This created a number of problems and inefficiencies for YGS that prevented it from taking advantage of the latest Open Y features.  

This is when Five Jars stepped in to bring YGS up-to-date with the Open Y project. YGS demanded advanced Open Y features, a streamlined content editing experience, and more affordable and manageable Open Y upgrades going forward, to avoid falling behind again.

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Open Y Migration

Five Jars migrated seattleymca.org to the latest version of Open Y, and upgraded the website to use advanced Open Y features. After upgrading to the latest version of Open Y, YGS saw the improvements listed below.

Lower costs, effort and risks to conduct Open Y upgrades
Implemented the latest Open Y content management (CMS) features, making YGS content creators more productive and efficient
Improved seattleymca.org customer satisfaction measured using net promoter score (NPS)

ACTIVE Net Integration for schedule

Program Event Framework is one of the Open Y features that serves as a data storage. Five Jars pulls data from ACTIVE Net APIs, the CRM used by YGS and other Ys to manage their program catalogs, making this data accessible across other systems on their websites. 

The program event framework enables the following:

  • Displaying program schedule updates in near-real time
  • Program catalog dashboard to track and log updates
  • Automatic generation of program schedules as PDFs 
  • Optimized program scheduled for mobile devices

The program event framework improved the customer experience by streamlining the user journey to find and register for a YGS group exercise class.

Improved net promoter score
Optimized group exercise schedules for mobile
Improved the connectivity and stability of the YGS and its CRM

Improved Site Search Experience

Once we made schedules more accessible, Five Jars focused on improving the site search experience as a way to increase customer engagement. Five Jars implemented Google Custom Search to take advantage of Google’s technology and customer brand trust, rather than tinkering with an alternate custom solution. 

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Open Y Search

Google Custom Search lives at seattleymca.org and returns relevant content based on Google ranking. It also provides options to filter results by specific website sections like jobs, blogs, or filter results out and display only PDF files. YMCA of Greater Seattle contributed this as a module to the Open Y platform as a part of a significant release.

Increased search usage
Made search more relevant and usable
Backported feature into the Open Y community

YMCA of Greater Seattle is one of the key players in the Open Y community. We are thrilled to have an excellent partnership that makes digital transformation possible for the YMCA of Greater Seattle as well as for the marvelous Open Y community.

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Kris-T

Kristina

Business Development Manager