The YMCA of Greater Seattle fosters healthy living habits, and a strong sense of community in the Greater Seattle region through its 14 branches. The goal of the YMCA of Greater Seattle is to provide an excellent customer experience to all members and prospective members that visit its website, seattleymca.org.
Open Y migration
The YMCA of Greater Seattle (YGS) was one of the original Ys to support and adopt Open Y to manage its online presence. After initial adoption, however, YGS did not stay current with Open Y releases, and, after nearly two years, YGS deviated significantly from the Open Y project. This created a number of problems and inefficiencies for YGS that prevented it from taking advantage of the latest Open Y features.
This is when Five Jars stepped in to bring YGS up-to-date with the Open Y project. YGS demanded advanced Open Y features, a streamlined content editing experience, and more affordable and manageable Open Y upgrades going forward, to avoid falling behind again.
Five Jars migrated seattleymca.org to the latest version of Open Y, and upgraded the website to use advanced Open Y features. After upgrading to the latest version of Open Y, YGS saw the improvements listed below.
Significantly reduced costs, effort, and associated risks for Open Y upgrades
Enhanced CMS features in Open Y to boost productivity for YGS content creators
Increased customer satisfaction on seattleymca.org as measured by NPS
ACTIVE Net Integration for schedule
Program Event Framework is one of the Open Y features that serves as a data storage. Five Jars pulls data from ACTIVE Net APIs, the CRM used by YGS and other Ys to manage their program catalogs, making this data accessible across other systems on their websites.
The program event framework enables the following:
- Displaying program schedule updates in near-real time
- Program catalog dashboard to track and log updates
- Automatic generation of program schedules as PDFs
- Optimized program scheduled for mobile devices
The program event framework improved the customer experience by streamlining the user journey to find and register for a YGS group exercise class.
Enhanced net promoter score, reflecting improved customer satisfaction and loyalty through better user experiences.
Streamlined group exercise schedules for mobile, making it easier for users to view, book, and manage their fitness classes on the go.
Boosted connectivity and stability of YGS and CRM systems, ensuring smoother integrations and more reliable performance.
Improved Site Search Experience
Once we made schedules more accessible, Five Jars focused on improving the site search experience as a way to increase customer engagement. Five Jars implemented Google Custom Search to take advantage of Google’s technology and customer brand trust, rather than tinkering with an alternate custom solution.
Google Custom Search lives at seattleymca.org and returns relevant content based on Google ranking. It also provides options to filter results by specific website sections like jobs, blogs, or filter results out and display only PDF files. YMCA of Greater Seattle contributed this as a module to the Open Y platform as a part of a significant release.
Significantly increased overall search usage across the platform
Improved search functionality to make it more relevant and user-friendly
Successfully backported the feature to benefit the broader Open Y community
YMCA of Greater Seattle is one of the key players in the Open Y community. We are thrilled to have an excellent partnership that makes digital transformation possible for the YMCA of Greater Seattle as well as for the marvelous Open Y community.
