The Neon Museum, a non-profit organization in Las Vegas, is dedicated to preserving the city's rich history through its iconic neon signs. As the number of visitors grew, the museum faced challenges maintaining a seamless and engaging email communication experience. Partnering with the Five Jars team, they successfully connected all the necessary systems, including Tessitura and Prospect2 solutions. This transformation automated marketing communication efforts, improved visitor experiences, and streamlined internal operations.
Client Profile
The Neon Museum is a vibrant cultural institution located in Nevada, spanning an impressive 2.27-acre campus. This unique museum is dedicated to preserving and showcasing over 800 iconic signs from more than 200 properties, many of which represent the golden age of Las Vegas’s history.
Each sign tells a story, capturing the evolution of design, artistry, and the city’s ever-changing landscape. Visitors can explore the famous Neon Boneyard, where these historic signs are displayed, and experience an immersive glimpse into Las Vegas’ rich past through the lens of neon artistry. The museum also features guided tours, special exhibits, and events.
1996
Foundation year
200 K+
Visitors yearly
800
Signs in collection
Main challenges
The Neon Museum’s team faced a significant obstacle in efficiently reaching their visitors through personalized, behavior-driven email campaigns. Their existing customer database, powered by Tessitura, was connected to marketing software that was not able to send automated messages triggered by specific events. This limited the team’s ability to engage guests before, during, and after their museum visits and also required lots of manual work by the comms team.
Lack of Automation Capabilities
The current system didn’t allow building automated workflows, creating email templates, and sending messages triggered by events. Every campaign included multiple manual steps.
Data Synchronization Complexity
Connecting Tessitura with the required marketing automation platform was challenging due to its database complexity. It required the integration of an additional app ensuring data sync.
Security & Privacy Concerns
We had to ensure that all automated messages strictly adhere to data privacy guidelines, properly respect user consent, and honor opt-out preferences stored within Tessitura.
Solution
We collaborated with The Neon Museum to create a fully customized solution that bridged Tessitura and ActiveCampaign, their new email marketing automation service. To help both systems exchange data, we used Prospect2, an application that provided an interface and functions to easily build and maintain data synchronization.
Our team, consisting of a project manager, solution architect, and developer, utilized additional tools, including also Twilio, to create an automated messaging system tailored to the Neon Museum team's needs.
Integration and Data Management
Developed SQL views within Tessitura for dynamic user lists based on specific visitor behaviors and preferences. Configured triggers in Prospect2 to automate personalized emails using these lists, pulling relevant data from Tessitura and linking it to pre-designed templates in ActiveCampaign. Ensured compliance with data privacy regulations.
Personalized Messaging Automation
Created customized workflows in ActiveCampaign. Used Prospect2 triggers to schedule automated mailings at specific times and based on visitor actions. Including post-visit follow-ups, emergency SMSs related to weather-related closures or delays, donation thank-you messages, membership expiration notifications, know-before-you-go emails, and more.
Collaboration and Communication
Maintained consistent communication using Zoom, Basecamp, Slack, and email, ensuring all team members stayed aligned on project timelines, deliverables, and overall progress. Delivered training sessions, equipping the team with the skills to independently create, manage, and optimize automated campaigns for future marketing efforts.
At The Neon Museum, connection with our members and donors is a top priority – and thanks to Five Jars, we’ve supercharged our ability to do just that. By building a robust suite of automations in Prospect2 (ActiveCampaign), Five Jars helped us save over 50 staff hours each month – time that’s now spent cultivating relationships rather than managing repetitive tasks.
Mike Dini
Director of Communications and Marketing
Key Results
The integration between Tessitura and other solutions, including Prospect2 and ActiveCampaign, has significantly enhanced The Neon Museum's email marketing capabilities, enabling them to reach their audience with more targeted and personalized campaigns that resonate on a deeper level. By leveraging the efficient stack of technologies, the museum can now segment its audience more effectively, tailoring content to specific interests, demographics, and behavior. Additionally, these advancements have streamlined their internal operations, reducing manual tasks and saving valuable time.
30 %
Open rates increase
50
hours saved monthly
100 K+
Mails send weekly
Personalized Communication
There is now the ability to send behavior-driven messages based on ticket purchases, time of visit, or interest in special exhibits.
Stronger Post-Visit Engagement
The team can now automatically send surveys, event photos, or museum shop offers based on visit behavior.
Improved Internal Efficiency
Reduced repetitive tasks and increased productivity for the team, eliminated errors through smart data syncing and automation.
Future Collaboration
By addressing the challenges of data synchronization, privacy, and automation, we empowered The Neon Museum to transform the way they communicate with their visitors. From boosting internal team productivity to deepening connections with their audience, the results underscore the value of integrating technology with purpose. Our collaboration with The Neon Museum continues after the project launch. Together, we are actively planning further tech-based improvements to further enhance their operations and visitor experience.
Project tech stack
Tessitura
Prospect2
ActiveCampaign
Twillio
SQL
We’re incredibly proud of this partnership and grateful for the ongoing collaboration with Five Jars. This project exemplifies how smart systems can support human connection – and we’re excited for what’s next.
Mike Dini
Director of Communications and Marketing
