Council for Exceptional Children

Website Design

Five Jars performed a digital transformation of the CEC brand. We started with a website redesign to upgrade and update the CEC site and improve brand consistency. 

To begin, Five Jars conducted a preliminary assessment of the existing digital solutions and Google Analytics to understand the user experience on the site. 

Following the discovery phase, we outlined the project with the following goals:

• Provide a more engaging, positive experience for visitors to our website
• Improve navigation menus and page organization across the site
• Make the overall site more dynamic, visually appealing and mobile-friendly
• Make the website more current with the latest 508 compliance standards
• Improve overall brand consistency
• Build a platform for hosting 70+ microsites

We went through the design phases, starting from a review of competitors' websites and conceptual sitemap creation, followed by responsive wireframes and mockups. After successfully achieving the primary design goals, we had the fresh, robust, and appealing look & feel our client desired.

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Membership, Single Sign-On, and integration with iMIS

Membership and availability of information and pricing are essential features for the sales pipeline, so we completely redesigned it to make it straightforward and increase awareness of CEC membership types, benefits, programs, services, and capabilities of different membership types.

We implemented Single Sign-On with iMIS for a store and multiple other systems to provide a seamless experience, provide an optimized path to transacting with the CEC, and connect various technologies with a single entry point.

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Store

CEC's crucial feature was a store with books, eBooks, journals, and other printed materials. The new store experience that we've designed and built helped establish a pleasant and delightful experience for all users by making it easy for them to quickly find what they need and complete their desired tasks/transactions rapidly and efficiently.

Now website visitors can find books, eBooks, laminated guides, specialty items, and recent issues of the CEC journal, CEC publications, plus a wide range of curated publications from other publishers. Users can add all products to the cart, and then visitors can finalize the purchase utilizing Single Sign-On and integration with iMIS.

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Websites consolidation

Then we had to consolidate 70+ micro-sites into one more comprehensive leading CEC site for better brand consistency. It includes 53 units, 18 divisions, a blog website, eCommerce listing, legislative summit, convention, and other CEC websites. We focused our overall consolidation strategy on the key results that generate revenue and promote the brand. We've designed and built an infrastructure to consolidate more than 70 websites into one.

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Events

Events are one of the pillars in the overall CEC community, so we've designed and implemented events search and microsites framework. We focused on making small and major events accessible, making it an official point of contact for CEC with attendees, and reflecting on what CEC event is all about and the ideologies guiding it. Now attendees can easily register for an event, review an agenda, and find travel, housing, and other information about the event.

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Conclusion

We've launched a stunning website for the Council for Exceptional Children in 5 months, and it was only the beginning of the full digital transformation. In a fantastic partnership, Five Jars contributed to the CEC digital ecosystem's thriving evolution. Successfully executed work and a satisfied client are fundamental to long-term relationships. We're pleased to be the Council for Exceptional Children's digital partner.

The Council for Exceptional Children intended to “redo” our website, but by working with Five Jars we have done so much more — we are now a much stronger, digital-first, member-friendly association. Five Jars came to the table with us ready to learn about CEC and, most importantly, our members before they started down the process of guiding us on our digital makeover. Despite every curveball we threw them with our single sign-on (to multiple platforms), they didn’t let those technical nuances hold us back on any of our ideas. Their intense knowledge of Drupal allowed them to guide us in opening doors we didn’t even think possible and to ultimately create a much stronger website. When we finally hit our launch date, we were so excited to have the project done. At the same time, because of how Five Jars taught us to think about our web presence, we will continue to engage with them on additional upgrades and features that we couldn’t have dreamed about without their help.

© Chad Rummel, Executive Director, Council for Exceptional Children