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What you will learn
- The key benefits and features of Google Analytics 4, showing why it’s essential for tracking and analyzing data effectively.
- A step-by-step setup guide and an overview of basic settings to ensure your Google Analytics 4 account is ready to go.
- How to use advertising tools in Google Analytics 4 to optimize campaigns and improve ROI with better tracking and insights.
- An introduction to advanced settings to enhance your data analysis and reporting for deeper insights.
About this ebook
Google Analytics 4 is a powerful web analytics platform designed to deliver advanced tracking and reporting capabilities. With a focus on user-centric data, cross-platform insights, and enhanced event tracking, it offers a deeper understanding of user behavior across websites and apps.
In this ebook, we’ve compiled essential tips and best practices for the perfect Google Analytics 4 setup. These insights will empower organizations across industries to gain a clearer understanding of their audiences and make smarter, data-driven decisions.